Global Success Stories

Chew Lip Heng

What: "Invited to participate in offline opportunities overseas, through contacts made via LinkedIn Groups"
Who: Chew Lip Heng, Director at atomz i! pte. ltd. and carbon interactive pte. ltd.
Where: Singapore
Used LinkedIn to: Establish several groups, as convenient platforms for like-minded individuals to connect and network over shared interests which may not have other platforms for discussion  
How: Chew created LinkedIn Groups to help connect interested members with diverse backgrounds. Some of these groups, like “Singapore Red Cross” stemmed from offline activities and helped volunteers stay connected with each other even when not involved in ongoing activities; while others like “High Reliability Organising” started as online platforms which then led to offline meetings and opportunities. 

Deepanjali Pandey

What: "Found husband’s missing laptop 15,000 kilometres away, via LinkedIn’s advanced search"
Who: Deepanjali Pandey,  previous managing editor at ACP Magazines (The Singapore Women’s Weekly)
Where: Singapore
Used LinkedIn to: Locate and connect with a fellow traveler who had mistakenly flown off with the wrong laptop, and secure the laptop's safe return
How: Another traveler had mistakenly swapped laptops with Deepanjali’s husband, Surya, at the Mumbai airport. With their only clue being the name of the company marked on the other traveler’s laptop, the couple were able to use LinkedIn’s search functionalities to locate a current employee on the network – one of Surya’s old classmates. One invitation to connect, a phone call and a few emails later; and the HR heads of the company in question had identified and put Surya in contact with the client who had flown to Sweden with his laptop to secure its return – all within just two days.

Avinash Raghava

What: "Engaging delegates on NASSCOM’s LinkedIn Group"

Who: Avinash Raghava, Regional Director - Northern Region at NASSCOM

Where: New Delhi, National Capital Territory of Delhi, India

Used LinkedIn to: Provide an online networking platform for the delegates of NASSCOM, a global trade body, to discuss common issues and identify possible business partners

How: Avinash created NASSCOM EMERGE Forum on LinkedIn Groups to engage with delegates. The forum now has many active discussions on industry issues and best practices. It also enables fellow delegates to post trade leads and build partnerships. NASSCOM is looking to convert this discourse into actual panel topics.

Ernesto Belisario

Jesse Goldman

What: "Rypple's new LinkedIn Company Page is significantly driving up followers, traffic and participation in the Rypple community on LinkedIn"

Who: Jesse Goldman, head of business development, Rypple

Where: Toronto, Ontario, Canada and San Francisco, California, United States of America

Used LinkedIn to: Get people excited about our company and products, connect with awesome people, recruit top talent, learn fast with focused market research.

How: Rypple was a charter customer in LinkedIn's recent Company Pages launch. "Setting up our page was a breeze and it was really easy to share with our connections and followers. Our page was an instant hit thanks to the network effect created by trusted recommendations," said Jesse. Rypple also leveraged other LinkedIn products, including LinkedIn Polls, LinkedIn Ads and LinkedIn Events.     

Andrew Kable

What: "Uses LinkedIn to find talent and recruit candidates in the water sector"

Who: Andrew Kable, director and owner, H2Otalent

Where: Sydney, NSW Australia

Used LinkedIn to: Find talent exclusively in the high-growth, talent-short water sector of Australia.

How: After facing difficulty in finding candidates through job boards, Andrew started using LinkedIn to identify exceptional professionals in his network who possess the special skills required in the water sector.     

Marco Filippetti

What: "Acquires industry intelligence using LinkedIn Groups and LinkedIn Answers"

Who: Marco Filippetti, senior operations and technology consultant, Embratel

Where: São Paulo, São Paulo, Brazil

Used LinkedIn to: Share market intelligence.

How: Marco keeps his market knowledge updated, maintaining direct contact with business partners and colleagues. He also participates in LinkedIn Groups that help him identify and understand technology trends, movements and actions.     

Patrick van Abbema

What: "Consultant builds partnerships and secures contract work in Paris using LinkedIn"

Who: Patrick van Abbema, chief business analyst, AltNexus Inc.

Where: Ottawa, Ontario, Canada

Used LinkedIn to: To build partnerships with organizations in North America and secured several contracts including one in Paris.

How: Using his LinkedIn Connections in LinkedIn Contacts, a colleague introduced Patrick to partners who were looking for his skill set.     

Mathias Dehe

What: "German Franchise Business Owner Secured Contract With US Consulting Group via LinkedIn"

Who: Mathias Dehe, chief executive officer of Dehe Consulting UG

Where: Frankfurt, Germany

Used LinkedIn to: Discover new international contacts to grow his business.

How: Created a group on LinkedIn called Franchise in Germany to bring together both German and international franchise business people. His LinkedIn Group now has over 200 members.     

Paul Noon

What: "Fosters trade and builds business relationships through involvement in LinkedIn Groups, Polls and Answers"

Who: Paul Noon, director of trade and investment Australia atUK Trade & Investment

Where: Sydney, NSW Australia

Used LinkedIn to: Promote events, gain industry insights and create new business opportunities.

How: Paul participates in the "UK Professionals in Australia" LinkedIn Group for updates about trade and investment news, policy and industry developments. He also uses LinkedIn Answers to post questions about queries he receives, and uses LinkedIn Polls to guage the feedback from the business community to key UK-Australia policy developments.     

Kishore SM

What: "Lands job via LinkedIn, and uses LinkedIn to be more productive and successful thereafter"

Who: Kishore SM, India controller and company secretary, Obopay, Inc.

Where: Bangalore, Karnataka, India

Used LinkedIn to: Land his current job and be highly productive

How: Kishore was referred for his current position at Obopay by one of his LinkedIn Connections. Now, he uses LinkedIn People Search to understand the background and work experience of people sending him meeting requests via email, and to guage the intention of the meeting. He uses LinkedIn every day, and is active on LinkedIn Groups and LinkedIn Answers. He follows competitive companies via LinkedIn Company Pages to gain business insights, and uses LinkedIn Applications like Slideshare and TripIt to collaborate with his connections.     

Uriel Alvarado

What: "Grows career from university to senior role through LinkedIn"

Who: Uriel Alvarado, head of marketing - Latin region, Saxo Bank

Where: Copenhagen, Denmark

Used LinkedIn to: Grow his professional network and support his career from post-graduate to current senior role

How: Uriel has been part of LinkedIn from the beginning; he has experienced the network as a post-grad student, as a businessman with personal projects, and now in his role as head of marketing for Saxo Bank's Latin region. As a student, he actively participated in discussion forums, and used the network to look for work and for academics with an interest in his field of study. As a businessman, LinkedIn has helped him build up his network internationally, to include suppliers, partners and sales leads.     

John Klodnicki

What: "Executive Recruited for Senior IBM Position Based on LinkedIn Profile"

Who: John Klodnicki, business development executive, IBM Global Business Services

Where: Philadelphia, Pennsylvania, United States of America

Used LinkedIn to: Thanks to John’s LinkedIn Profile, he was approached by IBM Global Business Services for an exciting new job opportunity.

How: John fastidiously maintained his LinkedIn Profile and contacts in order to continually promote his "personal brand. He was receiving 3-5 serious inquiries per month for business deals or new career opportunities. When IBM reached-out, he took the call and joined IBM in 2009.     

Hervé Bloch

What: "30 Minutes on LinkedIn Each Day Reduces Workload by 30 Percent for French Sales Director"

Who: Hervé Bloch, sales director Come&Stay

Where: Paris, France

Used LinkedIn to: Reduce workload by accessing information and contacts faster.

How: Uses LinkedIn for at least 30 minutes a day, mainly to find qualified contacts, decision-makers and potential customers.     

Michael Field

What: "Started a successful LinkedIn Group enabling company directors to network and share insights"

Who: Michael Field, strategy director at Michael Field Pty Ltd

Where: Sydney, NSW Australia

Used LinkedIn to: Establish a group, which has become a value generator for top-tier company directors in Australia and across the globe.

How: Michael created the LinkedIn Group, "Next Director", to assist members in becoming better company directors by sharing insights and engaging in industry debate through the group.     

Carlos Victor Costa

What: "Brazilian communications manager and his wife use LinkedIn to help relocate family to Spain"

Who: Carlos Victor Costa, manager at Llorente&Cuenca

Where: Madrid, Spain

Used LinkedIn to: Find job opportunities in Spain before relocating from Brazil.

How: Needing a job to secure residency and relocate his family from Brazil to Spain, Carlos and his wife used LinkedIn to discover opportunities and apply, eventually landing a position with a communications company and an IT company respectively     

T.C.A Jayant

What: "Got Sponsorships for AIESEC International Congress 2010 With LinkedIn"

Who: T.C.A Jayant, Vice President Marketing, AIESEC International Congress 2010 & National Team AIESEC India

Where: Mumbai, Maharashtra, India

Used LinkedIn to: Engage with his connections on LinkedIn to pitch for sponsorships for the AIESEC International Congress 2010

How: LinkedIn with the help of secondary & tertiary networks helped him to connect with the CXO’s of various companies and allowed him to get in touch with them through InMails. This helped him to get meetings with the top executives to pitch for sponsorships for AIESEC International Congress 2010.     

Kevin L. Nichols

What: "Sales Executive Launches Consulting Venture Based on his LinkedIn Connections"

Who: Kevin L. Nichols, president and CEO of KLN Publishing LLC and president of KLN Consulting Group

Where: San Francisco, California, USA

Used LinkedIn to: Kevin uses LinkedIn Groups and LinkedIn Events to get introduced to and create direct leads for his litigation, diversity, and professional/business development consultative practice.

How: Kevin uses his affiliations in various LinkedIn Groups to create warm leads. He uses LinkedIn Events to organize professional mixers so he can introduce his target market to his services. Nichols has been successful at using his LinkedIn Status Updates to draw traffic to his Website and allow potential clients to find him on the internet, avoiding paying for expensive CRM software.     

Rogério Lotito

What: "LinkedIn Helps Brazilian Member Expand his Business"

Who: Rogério Lotito, marketing and sales at Inf Service

Where: São Paulo, São Paulo, Brazil

Used LinkedIn to: Invite people to virtual events and to schedule meetings.

How: "My work with virtual events and webcasts is even more simple now that we included LinkedIn in our strategy disclosure. We have already reached more than 2600 visitors and continue to grow in the sustainable events market."     

Andrew Campbell

What: "Found his current job through LinkedIn and uses it to generate leads"

Who: Andrew Campbell, country manager at TXT2GET

Where: Sydney, NSW Australia

Used LinkedIn to: Network and identify prospective customers in the media and marketing sector.

How: Andrew used LinkedIn's search functionality to identify prospects, then sent them InMails promoting the company's service. This generated a greater response than cold calls, and helped Andrew convert those leads into customers.     

Chris Sheffield

What: "British entrepreneur uses LinkedIn Groups and LinkedIn Answers to find insights and build his LinkedIn Profile"

Who: Chris Sheffield, Founder of Instant Hit

Where: Manchester, England, United Kingdom

Used LinkedIn to: Generate work leads, hiring inquiries and entirely new business opportunities

How: Chris uses LinkedIn Groups to network with people in the same industries and with the same interests to build his LinkedIn Profile. He rec developing new opportunities     

David T. Stevens

What: "Jobseeker lands not one, but two jobs in a row via LinkedIn status updates"

Who: David T. Stevens, event manager at streamlinevents

Where: Emeryville, California, United States of America

Used LinkedIn to: Quickly find work after a lay off, and to change jobs a few years later

How: David frequented networking events for his sales job, following up via LinkedIn with the people he "connected" with at the events. Upon being laid off in 2008, David immediately updated his LinkedIn Status to "I'm up for grabs, who wants me?" and received a phone call that morning on a job lead. He was back to work within a week. In 2011, David was ready for a new opportunity and he once again tapped into his professional network, reconnecting with industry peers. Within just two weeks, David had used his LinkedIn connections to land an interview at streamlinevents, was offered a position and accepted the new job.

Deepak Srinath and Uday Disley

What: "Raised funding via LinkedIn"

Who: Deepak Srinath and Uday Disley,  Co-Founders and Directors at Viedea Capital Advisors

Where: Bangalore, Karnataka, India

Used LinkedIn to: Connect with potential investors and clients for business development

How: Deepak and Uday connected with potential investors in Europe for a Mumbai-based digital firm using their LinkedIn Connections. Even today, most of their business development takes place through the strong LinkedIn network they developed by engaging with their connections.

Shruti Marathe

What: "Got two job offers because of LinkedIn Recommendations”

Who: Shruti Marathe,sales professional, Star TV

Where: Mumbai, Muharashtra, India

Used LinkedIn to: Display her recommendations by former colleagues, which led to contact from two potential employers

How: Shruti networked regularly with colleagues and other professionals during her internship as she was completing her post-graduate studies. Shruti's work was well-appreciated by her colleagues and they wrote LinkedIn Recommendations for her. When she was searching for a job after graduation, she was contacted by two potential employers because they saw the recommendations on her LinkedIn Profile, and she soon had two offer letters in hand.

James Filbird

What: "Consultant Grows Business to $5 Million in Annual Revenue Using LinkedIn”

Who: James Filbird, owner of JMF International Trade Group

Where: Hong Kong, China

Used LinkedIn to: James used LinkedIn to grow his company to $5 million in annual revenue and finds 75 percent of his business via LinkedIn.

How: James uses LinkedIn to get introduced to, and maintain relationships with, like-minded professionals. Using LinkedIn to develop his network has consistently led to new business opportunities for his American-owned, China-based consulting firm.

Peter Taliangis

What: "Sold a house using LinkedIn”

Who: Peter Taliangis, real estate agent, Realty 1

Where: Perth, Western Australia, Australia

Used LinkedIn to: Sell a $300,000 home in Western Australia after being approached on LinkedIn by a prospective buyer. The deal was closed before the official 'open for inspection' even took place.

How: Peter leveraged his strong connection base on LinkedIn by promoting properties - often in geographically-isolated areas - using Status Updates.

Emilio Marquez

What: "Gets return on investment from LinkedIn Premium account”

Who: Emilio Marquez, CEO, Networking and Social Networks

Where: Madrid, Spain

Used LinkedIn to: Find and contact members to drive attendance at events organized across Spain.

How: Emilio used a LinkedIn Business account to expand his search options and find attendees for his events across Spain. He also uses the Profile Organizer tool to save relevant profiles, and InMails to contact members outside his network.

Ken Nussbaum

What: "CPA Creates Client Opportunities Across the Country Using LinkedIn”

Who: Ken Nussbaum, CPA and consultant, K. Nussbaum & Associates

Where: Richmond, Vermont, United States of America

Used LinkedIn to: Market and network across the globe, generating business both directly and indirectly.

How: In addition to being an active member of a multitude of LinkedIn Groups (like the K. Nussbaum and Associates LinkedIn Group), Ken has numerous recommendations included on his profile. From clients and professional colleagues, the recommendations have been a contributing factor in allowing him to create new relationships, strengthen existing relationships, and draw the attention of individuals seeking his professional services.

Barbara Lemaire

What: "Non-profit connects with key benefactor through LinkedIn”

Who: Barbara Lemaire, executive director of New Mexico Direct Caregivers Coalition

Where: Albuquerque, New Mexico, United States

Used LinkedIn to: Secure funding for a non-profit organization.

How: While directing development at Barrett Foundation, a non-profit that helps homeless women and children rebuild their lives, Barbara started a LinkedIn Group, “Non-Profit Organizations of New Mexico”. The Group helped Barrett Foundation get noticed by Billington Wines, the maker of Big Tattoo Wines in Virginia, who gives 50 cents of every local sale to a local charity. The company recently entered the New Mexico market and chose Barrett Foundation as their local beneficiary through Barbara's activity in the Group.

Jessie Paul

What: "Started a LinkedIn Group for networking”

Who: Jessie Paul, CEO, PaulWriter

Where: Bangalore, Karnataka, India

Used LinkedIn to: Connect with senior marketing professionals, especially CMOs.

How: Jessie formed the invitation-only LinkedIn Group, "CMO Roundtable" to connect senior marketing professionals. The group's objective is to foster discussions of common industry issues, and foster sharing of best practices. She is also using this group as a platform to cross-pollinate a larger marketing community: the PaulWriter forum.

Nikhita Arora